Check out the interesting battle between top firms over Hulu. This battle clears up one thing, i.e., Hulu is the streaming service to opt for. Let us find out more about the battle and some other details about Hulu.
The fight between companies in the entertainment industry is never-ending. Recently, the entire world witnessed a battle between Walt Disney and Comcast regarding one of the fastest growing streaming services ‘Hulu’. Both companies were vying to gain control of this amazing service because both know how important this deal can be for their respective markets.
The bid placed by Disney was $71.3 billion for the Fox properties, which included 20th Century Fox Studio. Disney agreed to unload Fox’s 22 regional sports networks to send a positive message to the antitrust regulators working at the United States Department of Justice. Comcast was in the battle, and it bid $65 billion, which apparently felt short of the Disney’s bid. Had Comcast won the bid, then it would have done the same as Disney did. If antitrust regulators forced Disney and Fox to unload Hulu, then both companies will take to consideration as to whether they would continue with what could be the most expensive corporate transactions ever.
Fox is on the verge of unloading its precious 30% stake in the 3rd-largest subscription VOD service as a part of its owner’s plan to unfold the empire that he created in all these decades. As far as Hulu is concerned, NBC, Disney, and Fox currently own it. Not to forget that NBC is managed and controlled by Comcast. Therefore, the company winning the fight for Fox is going to control the service. Disney or Comcast will most likely to buy out the minority interest, the same that Warner Media has in Hulu if they are able to close this deal. The streaming ambitions of both Comcast and Disney will fit nicely with Hulu coming into either company’s fleet.
Disney is also planning to remove its content from Netflix keeping in mind the next year’s launch of a new streaming service that will focus primarily on families. The Burbank, a company based in California has launched a web-based alternative for its ESPN Sports Cable Network, which everybody knows that it has been yielding millions of dollars for the company in all these years. Comcast didn’t have much success with its streaming service, and to rub salt on the wounds, its Sesso comedy series also flopped.
Now, they have betted on Hulu, and they should keep in mind that Hulu will not promise success for sure, as the service lost around $1 billion in 2017 in the process of keeping up with Netflix in the field of original content. Hulu in the current scenario can’t match its arch-rival Netflix, which is spending over $8 billion on shows in 2018.
But, it should be considered a bad thing because there is not a direct relationship between cost and quality when it comes to entertainment.
Hulu has been quite straightforward and serious with its approach, and it has paid off the company in a good way. Hulu won Emmy for the best series last year, and there are many other awards that Hulu won in the same night.
There hasn’t been much time since Hulu launched its Live TV service, but it has shown some positive signs and has attracted approximately 800,000 subscribers. A recent survey done by UBS indicated that people have a very positive forecast on Hulu’s Live TV service. The majority of the people who took the survey told that they would love to sign up for Hulu with Live TV. Seeing the growing popularity of Hulu, Verizon has also shown interest in joining hands with Hulu for its streaming service that it is planning to roll out at the end of 2018.